SeaglassBY MWCL

PRACTICE MARKETING & REFERRAL TRACKING

See what brings
patients into care.

Put marketing activity, referrals, and visit totals in one place. See what changed between first inquiry and completed care, then decide what to improve next.

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THE WEEKLY REVIEWFictional data

More inquiries.
Same number of visits.

Inquiries
12 → 18
Booked
4 → 4
Attended
3 → 3

Start by checking how people get from inquiry to booking.

HOW IT WORKS

Start with one service and two weeks.

01

Choose what to track

Pick a service and name the steps your practice uses, from a first call to a completed visit or follow-up.

02

Bring the numbers you have

Enter weekly totals or upload booking and visit counts. Add CSVs from Search Console, GA4, or Google Ads when you have them.

03

Decide what to check next

Compare weeks to see where progress changed. Start with one question about the path from inquiry to care.

Use de-identified totals. To compare attended visits by source, you’ll need visit counts tied to each source.

FOR INDEPENDENT PRACTICES

Try it with a workflow you know.

From medical and dental visits to therapy evaluations and lactation consults, Seaglass adapts to the steps your practice already uses.

Watch the 20-second walkthrough